Previously known as the Hawthorn Deira, the hotel has undergone a rebranding in 2009 to re-open as the first hotel in the Avenue concept. Located on the Al Rigga Road, just 10 minutes from the airport, the hotel has a prime Deira location close to leisure, shopping facilities and business districts. The rooms all have high-speed internet access, mini bar, satellite TV and 24-hour service as standard. There are 2 restaurants to choose from and a nightclub. The hotel also boasts a fitness room and roof top pool and bar.